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In the spirit of my previous "Spotter's Guide" post on the Hasbro, GI Joe CC body, I present a somewhat less extensive post on a body-style whose importance and usefulness has been greatly underestimated, one that remains a favorite of mine, the Mattel, Max Steel, "Ultra Action" body.
Though eclipsed in the U.S. by the 12" GI Joe line, though the late 90s Hasbro had a second 12" line, Action Man. Many adult collectors disliked Action Man. Most Action Man bodies had limited articulation, and the colorful and toy-like accessories and uniforms were clearly geared to younger children. But on the other hand, Action Man explored non-military themes more in keeping with the 70s GI Joe Adventure Team, and there were some interesting vehicles, play-sets and accessories in the line.
Why are we talking about Action Man in a post about Max Steel? Because, though Mattel would probably never admit it, Max Steel was very-clearly Mattel's attempt to do a knock-off of the Action Man line.
That may seem a strange move for a major toy company, but outside the United States, the Action Man line was a big seller, and even in the U.S. reached a younger market segment than GI Joe. At this time, Mattel was also still hugely successful with it Barbie doll line for girls, and therefore it would have seemed natural to offer a similar product line for boys. Max Steel was that line. (Interestingly enough, M&C's Power Team line also seems to have been created as an Action Man knock-off, but it evolved in its own, very interesting, direction.)
However, while most knock-offs are done by lower-tier toy companies with the idea of creating a cheaper, but inferior copy. While Mattel was pretty slavish in copying Action Man and his accessories, their intent seems to have been to surpass Hasbro at every turn, and I must admit that in almost every case they succeeded. Action Man had a plane, Max Steel got a better plane. Action Man had a car, Max Steel got a better car. Action Man had a high-tech wind-surfer, Max Steel got a better wind-surfer.
And though the original and most common Max Steel body (sometimes known as "Super-Action" was a copy of Action Man with only minor enhancements (slightly improved neck articulation and a high-tech arm-band, to be described later), Mattel wasn't content to stop there. In some of the higher end sets they started to offer what was sometimes known as the "Ultra Action" body, an improved body with double joints at the elbows and knees plus cut rotation joints (two in each leg, and one in each arm). This post will focus on this very interesting body design, which I regard as one of the best compromises ever in creating a well-articulated but robust and kid-friendly body design.
Though it's little known to 12" action figure hobbyist (except for those few who specifically collect the Max Steel line), based on the numbers of these I see in thrift stores, I think the Max Ultra Action may be the most-produced "super-articulated" action figure bodies in history (though the M&C G3 Power Team body may be catching up).
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From a kitbashing standpoint, one thing I like about the body is how beefy and muscular it is. Many "super-articulated" bodies, such as Hasbro's SA body, tend to be rather slender. Making the arms and legs thin makes it easier to have a large range of motion. But not every character is suited to be a bean-pole. For others, such as super-heroes, a muscular body is a necessity, and the Max body offers that option.
As I said, it's unusual to see an UA Max without some kind of action feature or modification. It's fairly common to see them with black molded bodies, arms, and sometimes even legs. There were action torsos, like the talkers seen here, and many figures were issued with "hybrid" bodies, that has UA legs with a Super Action torso, or some kind of action-feature torso or arms that even further limit articulation. Like Action Man, this was first and foremost a toy line, and the desires of adult collectors and kitbashers were probably never a consideration.
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The same applies for the rotating cut joints in the arms and legs. The arms have a cut joint in mid-bicep. The legs have one mid-thigh, and a second one in the ankles to allow for full rotation of the feet. (The latest Power Team G3 design also has similar cut joints, though it lacks the ankle joints, and they're more more likely to become loose over time.)
Unlike other super-articulated designs, the UA body doesn't have any additional joints in the torso. Again, I think this is a kid-friendly choice. Such joints tend to be fragile and are difficult to design so that they don't become floppy. Uniforms and accessory straps can also become caught in the joints. The utility of such joints is limited too. They most often come into play in prone shooting positions, and Max was more of an adventure line than a military one.
One other thing that should be noted is the pelvis. Like Action Man, Max came molded and colored with "underpants." This is kid-friendly as younger kids often remove and lose the uniform. With the underpants, they still have a playable figure. There may also be modesty concerns in some countries where the toys are sold. One less obvious design feature is the "waist band" on the shorts. This double-row of raised ridges is designed to hold the elastic waist-bands used on many of the uniform pants and shorts. Without these ridges, the elastic would tend to slide over the top of the pelvis and get caught in the upper torso joint. It's one of these little details of design that you have to admire.
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I think there are a couple of reasons that Max never caught on with kitbashers. First is the head, and the way it's mounted. The only character ever to use this body (that I'm aware of) is Max himself. There are several variations on the Max head though, including one with a molded-in headband and a more determined facial expression, and one with a Terminatorish high-tech headpiece that covers one eye.
Also, the mounting design used is non-standard and makes head-swaps challenging (though not impossible, as we'll see).
The other disincentive for customizing is the arm-band, featured on every Max figure in the line, no matter the body style. The molded-in band is painted silver over the flesh-colored plastic, and has decal "controls" (often missing or damaged on the ones I find in thrift stores).
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Some customizers have carefully carved away the band using a hobby knife (though I imagine it's difficult not to leave the arm with what looks like a horrible burn scar of some sort). Others have covered it with custom cuffs or arm bands of their own. In most of my Max-based kitbashes, I've either gone with the arm-band as an accessory, or covered it with a long sleeve and a tight cuff.
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The talker-torso can be identified by the speaker holes in the chest, an activating button on the front (the "third nipple" on the right pec), and a three-position slide switch on the left side of the body.
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The slide switch has three positions, off, button activation, and motion activation. The first position is self-explanatory. In the second, a sound clip is activated when the chest button is pushed. As I recall, Max's vocabulary (at least in the versions I have) is pretty limited. He will alternately say "Going Turbo!" or let out a "yeeee-HAAAA!" worthy of the Dukes of Hazzard.
The motion activation is more interesting. This kicks in the voice chip when the figure is moved drastically. I think this figure was originally built around the concept of tornado surfing, believe it or not, and came with something like an aerial snow-board. The child could swoop and flip Max through the air, and he'd shout and whoop enthusiastically in response.
I made another interesting discovery when I tried doing a head-swap on these. I'd naturally assumed that whatever kind of motion sensor it had, it was mounted in the chest with the rest of the mechanism. Instead, I discovered that there was a special neck attachment piece with a post extending up into the middle of the head. At the top of a post was a metal canister was a component that is apparently the motion sensor (my guess is that it may be a magnetic sensor that responds to movement in the Earth's magnetic field, but it could be something simpler than that.) It's fascinating to me that Mattel's designers decided to put the Max's "balance organ" in approximately the same location as the human inner-ear.
In case you were wondering, though the size of the neck post was somewhat different than other Max heads, I was still able to successfully transplant a modern Action Man fuzzhead onto the body and keep the voice/motion feature intact. That figure is currently dressed in a spare FAO Schwartz-exclusive Adventure Team "Skydive to Danger" uniform and accessories. It's amusing to watch people's faces as I toss he and his parachute into the air, and the character shrieks "yeeeee-HAAAA!"
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The design, however, had a concave socket in the bottom of the head that fit over a rounded neckpost on the torso, very similar to Max Steel's, making this a natural head-swap. The 30th head is also kind of large, and I think large heads look better on the beefy Max Steel body. The only problem is that the neck on the 30th torso is longer and the socket on the head proportionally deeper. The result is that the transplanted figure is something of a "no-neck," but it does work.
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The figure on the right, by the way, as an example of one of the "hybrid" figures I mentioned. The legs are UA, but the upper torso and arms are a mish-mash of parts. The left arm is a less articulated arm from a Super Action body. The torso has a battery compartment, and the right arm is a special part. Moving the elbow activates a led light feature visible in a clear window in the bicep. Because of the lever that activates the feature, that elbow loses its ability to rotate. Still kinda cool in a Six Million Dollar Man way, though.
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I started to wonder, if Max Steel is an AM knock-off, is is close enough that some parts might be interchangeable? In fact, at least in the case of the mid-torso joint, they are! Using the "boil and pop" method, I was able to remove an Ultra Action lower body and snap it onto an Action Man upper body! The result still has AM's limited (but distinctive) arms, but the improved leg articulation of the Ultra Action Max.
I've used the same method to improve other figures in the Max Steel line, namely the "Bio Constrictor" villain, a favorite kitbash subject of mine. The Bio Constrictor has a unique upper torso, arms, and head, but the pelvis and legs are simply recolored (Bio Constrictor's skin is kind of a putty-brown) Max Steel parts. When I run across a Max Figure with black-colored UA legs, the lower body usually gets transplanted onto one of my Bio Constrictors. They don't look any different, but they're much better at assuming realistic poses than stock figures.
The real shame of the Max Steel Ultra Action body was that it was used for so little. Mattel never created other heads for the body, and as the line wound down, the UA body parts were pushed aside by the less articulated Super Action body, and increasingly gimmicky action bodies with even less articulation and utility. One assumes the molds still exist somewhere, an excellent body design going to waste. Let's hope this isn't the last we've seen of Max, or at least, of his better body.